Who Was Jung?

Carl-Gustav Jung

Psychologist, Psychiatrist, Inventor, Journalist (1875-1961)

Carl Jung established analytical psychology. He advanced the idea of introvert and extrovert personalities and the power of the unconscious. He is best known for his studies on the human psyche, dream analysis, collective unconscious and archetypes.

Carl Jung established analytical psychology.
He advanced the idea of introvert and extrovert personalities and the power of the unconscious.
He is best known for his studies on the human psyche, dream analysis, collective unconscious and archetypes.

"No tree, it is said, can grow to heaven unless its roots reach down to hell."
"Your vision will become clear only when you look into your heart. Who looks outside, dreams; who looks inside, awakens."
"I am not what happens to me, I am who I choose to become."
"That we are bound to the earth does not mean that we cannot grow; on the contrary it is the sine qua non of growth. No noble, well-grown tree ever disowned its dark roots, for it grows not only upward but downward as well."
"To the extent that I managed to translate the emotions into images - that is to say, to find the images which concealed in the emotions - I was inwardly calmed and reassured. Had I left those images hidden in the emotions, I might have been torn to pieces by them."
"Just as a man brings forth his work as a complete creation out of his inner feminine nature, so the inner masculine side of a woman brings forth creative seeds which have the power to fertilize the feminine side of the man."
~ Carl-Gustav Jung

Carl Jung was born on July 26, 1875, in Kesswil, Switzerland. Jung believed in the “complex” or emotionally charged associations. He collaborated with Sigmund Freud, but disagreed with him about the sexual basis of neuroses. Jung founded analytical psychology, advancing the idea of introvert and extrovert personalities, archetypes and the power of the unconscious. He published numerous works during his lifetime, and his ideas have had reverberations beyond the field of psychiatry, extending into art, literature and religion. He died in 1961.

Jung’s childhood was influenced by the complexities of his parents. His father, Paul, developed a failing belief in the power of religion as he grew older. Jung’s mother, Emilie, was haunted by mental illness and, when her boy was just three, left the family to live temporarily in a psychiatric hospital.

Jung graduated from the University of Basel in 1900 and received his M.D. degree two years later from the University of Zurich.

In his early career, Jung observed how different words elicited emotional responses from patients, which he believed represented unconscious associations around immoral or sexual content. These observations led the way for Jung to develop the term “complex” to describe the conditions.

Jung’s growing reputation as a psychologist and his work dealing with the subconscious eventually led him to the ideas of Sigmund Freud and, later, to the man himself.

Jung published Psychology of the Unconscious in 1912. In this work, Jung examined the unconscious mind and tried to understand the symbolic meaning of its contents. In the process, the work also took head-on a number of Freud’s theories.


During 1914, Jung also allowed himself to explore his own mind, eventually proposing the idea that there was not only a personal unconscious but also a collective unconscious from which certain universal symbols and patterns have arisen throughout history. At the heart of analytical psychology is the interplay of these with the ego, a process he labeled individuation, by which a person develops into his or her own “true self.”


Jung’s ideas continue to resonate today in fields as varied as archaeology, religion, literature and even pop culture.

Jung married Emma Rauschenbach in 1903. The couple had five children and remained together until Emma’s death in 1955.

About Jungian Coaching

Jungian coaching is a combination of high intellectual learning with deep emotional experience. It not only gives new skills and techniques, but it also creates a growing process for the coach, organisation, and every learner. It enables the coach and organisation to understand the third dimension. It develops critical leadership competencies such as confidence and resilience, communication and impact, leadership and teamwork, effectiveness, and efficiency, as well as creativity and innovation.

Provides coaches, executives, leaders, clinicians, and HR professionals with innovative perspectives on real-life dilemmas, events, and challenges within their personal and professional life.

Enables individuals to see and comprehend unconscious content that can activate conscious processes and lead to optimal functioning as a leader/coach.

Provides the participants with a vocabulary of concepts and coaching techniques to explain behavioural phenomena and allow for intervention.

Develops a group of symbolic thinkers, when performing in teams, with the understanding of unconscious motivations and conflicts in groups.

Helps the participants and later those who are coached, to arrive at an understanding of their challenges, frustrations, lack of decision making and to accept unconscious states.

Resurfaces organisational soul in the corporate culture by enabling leaders to express feelings, act authentically, provide containment, act with tolerance, and behave more nurturing, while focusing on the task at hand.

Encourages creative thinking, imagination, thinking outside-the-box and original initiatives.

Bonds the individual to the collective past, present and future of their own lives as well as their organisations.

Learning Process in Jungian Coaching


Anima Animus

Leadership Archetypes

Alchemy Change

Hero Quest Career

MBTI Integration





Hero Quest


Cycle of Non-Rational Thinking

Jungian Coaching Skills & Benefits for a Coach


Learn the basic vocabulary of the Jungian language in coaching, teams and organisations
Practice "Non-Rational Thinking" and the use of Symbols, Metaphors, Images and Archetypes
Use the Flow Chart of Jungian Intervention in diverse environments and companies
Apply diagnostic skills of Jungian Company Analysis (JCA), Jungian Executive Analysis (JEA), and Jungian Process Analysis (JPA)
Approach a dilemma or challenge in a coaching process from a Jungian perspective (Case Studies)


Understand your client more deeply

Read the unconscious of your client

Empower your client against their shadows and weaknesses

Turn weaknesses to strengths

Enable your client’s creativity

Support your client to become a hero of their own journey